Evaluation

Through the development of this brief a strong theme has emerged and has been represented well in each aspect of the design such as colour and illustration. The running theme throughout relates to good fortune, luck, symbols and delicacy.

As this is a research-lead brief extensive research was undertaken and referred back to, to the greatest degree throughout every stage. The research initially found was not directly linked to what was set out in the brief, which is where a thee was set for the research to follow of good fortune, luck and delicacy.

Due to the research being focused a celebratory print was produced which was something that was set out in the brief. Another aspect that was defined in the brief was the sustainable production and methods; this was complete through the use of soy-based inks in the risograph printer, using only three colours thus reducing the amount of ink used.

Due to findings about the audience within the research phase it was clear that the style of the print should resemble contemporary prints, with aspects such as the red and blue colours that are included as millennials are primarily driven by an appreciation for aesthetics, relating to the sense of delicacy in the design.

Due to using the riso print, the red was not as vibrant as expected as if the block colour was 100% it would have jammed the printer. However, this does create a more delicate feel to the print which is pleasing.

The time frame for this brief was 4 months, as it was mainly based on research it was a struggle to keep on top of the research alongside the other briefs. However, overall the brief has been exciting with an outcome that is visually pleasing and that has achieved the celebratory manner through the aspects of luck that are used in East Asian celebrations to bring you good fortune.

Evaluation

Brand identity throughout this brief is very strong showing recognisable repetition. The use of the top-heavy logo design represents what the brand is producing and will one day be selling. Production of the outcomes was performed in a professional manner delivering exactly was desired and more, through aspects such as the slogan.

As the target audience for this brief was millennials it was deemed appropriate to get the Instagram logo just right, as Instagram is arguably the biggest social media platform used by the audience. Now the client can use the business Instagram to build excitement for her new brand before it launches.

The time frame for this brief was 2 months, which allowed for enough time to gather good feedback in order to create the perfect outcome for the client. Having a good method of communication with this client aided with the time management for the module, as clear meeting dates were set agreed by both.

Sustainability for this brief came naturally as it was mainly digital work being produced, as it is a start-up information regarding circular fashion was provided to the client with. This was appreciated and taken on board.

Working with Brittany proved to be difficult at times, her weakness was decision making, which made the task more challenging. To get around this the options that were showed to the client were small variations of each design thus making it a simple task for the client to do. However, the communication and work-based relationship was good which made the brief enjoyable.  The client will be coming back in the future for any more designing needed.

Photographs of riso print

Final Business card design

The final design was clean cut as the client asked with a intimate feel to it. She wanted the type to be similar throughout however the email address was not legible in that font thus menaing adaptations were needed to make it legible.

I am happy with the overall design as I know the client is.

Business card development

After the initial business card development the client was happy with the 'B' to be used in a subtle way to hint at what the brand is selling: