PERSONAS

Personas are characteristics of archetypal users, fictitious profiles of potential users. Personas include a number of different people in one in order to help solve problems and identity needs. In this task we must be realistic, describe a range / challenging target audience and provide insight into behaviours, attitudes, needs, personality and occupation.

Matt -
Gender = male
Location = Leeds, Hyde Park
Age = 20
Job = full time student
Interests = football, socialising and DJing
Personality =  outgoing, energetic and friendly

Charlotte -
Gender = female
Location = Leeds, Headingly
Age = 22
Job = full time student, part time waitress
Interests = reading, going out to each and singing

Personality = intrevert

Ian -
Gender = male
Location = Leeds, Harrogate
Age = 44
Job = University Lecturer
Interests = walking holidays, jazz music and long board skating

Personality = trying to be hip

The personas created above are all characters that could / would visit Bakery 164, we must refer back to these throughout our designs to make sure that we are still in keeping with the common theme and correct aspects that customers of bakery 164 with these personas would need to keep going to Bakery 164.