PENGUIN RANDOM HOUSE

I chose Noughts and Crosses as last year I did not do the childrens cover and I remember reading this when I was younger and thought that it was such a powerful book to read which had a lot of meaning. I chose to do this brief over 1.5/2 months

The Brief =

First published in 2001 Noughts & Crosses deals with racism, terrorism, the class system and the artificial divides we always seem to put between ourselves and others. It is as relevant now as it was then. You are invited to design a cover look for Noughts & Crosses to bring this original and unforgettable book to a new generation of readers. The design should ensure that this important book remains a must-read for every teenager. We are looking for a striking cover design that is well executed, has an imaginative concept and clearly places the book for its market. The cover should encourage children to pick up the book and buy it for themselves and should also engage adults to want to buy it for them.

While all elements of the cover (front, back and spine) need to work together, remember that the front cover has to be able to work on its own, and to be eye-catching within a crowded bookshop setting as well as on screen at a reduced size for digital retailers.

The winning design will need to have an imaginative concept, be an original interpretation of the brief, be competently executed with strong use of typography, appeal to the broadest possible audience for the book, show a good understanding of the marketplace, have a point of difference from other books that it will be competing against in the market and be able to sit on the shelves of a supermarket or ebook store as easily as it sits on those of more traditional bookshops.

Analysis =

It must be suitable for online platforms as well as traditional settings. Attract to all teenages as well as appealing to their parents. Dont be obvious with the cover as you are trying to bring the book to a new generation of readers.