My initial ideas were all based around 'The Club Collective' which is the group of members who volunteer elected by a wider membership. Because we had to make the poster a celebratory event I thought 'The Club Collective' was quite an impressive thing to celebrate about within the festival.
I though of using a couple of the beers that were listed to be at the beer festival and use either the letters of the beer or just the name of the beer to create visual representation of the beer. I would then make the visuals into one collective thing as a whole thus representing 'The Club Collective'.
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