Evaluation

Throughout the whole collaborative brief there was a good sense of communication, all parties worked well together to create an outcome that was successful.

The focus was to create a concertina layout booklet to represent the form of Cuba and the client’s ideas discussed in her extended essay.

Members of the collaboration contributed their part with excellent quality leaving us with an outcome of the highest standard. However, one set-back of the brief was working to the deadlines, the client took longer than expected with the editing to the photos thus leaving little time for the design and binding processes.

The time frame of two months was met comfortably despite the set-back, having enough time for experimentation with the layout design and to have regular meetings between all parties to discuss the development of the different parts of the booklet.

An aspect that I would have liked to develop further was the layout, however this was a feature that was capped by the client. She wanted a very minimal and subtle design that reflects the concepts discussed throughout her essay.

Due to the client’s decisions the push for sustainable materials throughout this brief was not met as best as possible. Recycled paper options were suggested; however, the client was set on the idea of using ‘normal’ paper. Because the booklet was being primarily made for the client, her decision was final which was disheartening. One step to saving paper was making fewer booklets that was initially asked.

Something that could be experimented with was the outcome being more representative of the context, rather than the minimal designs that were asked by the client.