Type Research

When designing the inside of the look-book I looked into other fonts for numbering the images as I thought the initial design with the type in that font looked a little too harsh and needed to be a bit more playful like KENZO is with their work and designing. 

In order to gain a more playful stance I decided to look into different fonts I could use, to do so I looked back at some of my research. I thought one type of font I need to look into would be a handwritten one, as they are soft and can be funky and hip which is the vibe that Freya wants for the look-book. Below are some of the options that I found that I could use. The bottom type is the font I used for the front cover. 


The two below are