OUGD403 Studio brief 01 - Final Crit

Final Crit

Before my final crit I went with 4 questions I asked myself - 

Who is the company?

- A french luxury brand of fashion and linen cloth

What do they do?

- clothing store, selling high end fashion items

Who is the target audience?

- mainly going to the middle / upper class

- wealthy people looking to splash out some money 

Where will the logo appear?

- shop fronts, signs, labels on clothes and bags

When researching luxury, high brand fashion logos and signs I saw they were all BOLD and 

s p a c e d out to show the importance and wealth of the brand. 

The feedback I got from the crit --

- The logo with the box around it makes it too enclosed and refined adds a sense of structure which is not what you want from a brand like this

- My favourite design above was told to be delicate but confident 

- There has been thought been put into this, it is very minimal and art deco

- too clean

Analysis --

- I think I could have spent too much time researching the different companies on my Pinterest page which could have taken away from the designing aspect of it

- However I really like the end design that I have produced 

- To go further I think I would need to add more personality to keep it away from being so clean - to do this I could of added serifs 

- In future I think I should try and manage my time better to do more designs
- Overall, the feedback will help me with future briefs to think deeper about the target audience and their tendencies or personality traits when buying products.