OUGD505 Design Practice 2 - 2
SUSTAINABILITY
Sustainability has 3 different factors - Social equality, economic prosperity and environmental stewardship. The sweet spot of sustainability is in the middle of all 3 of these factors.
Social sustainability is about people
Economic sustainability - finically viable, allows for right amount of growth
Environmental sustainability - are we doing undue damage to planet by producing what we produce
Q How does sustainability relate to ethics?
A They are very similar and relatable topics as if you have no ethics you therefore do not care about the sustainability of any of the three factors. Being sustainable will help over ethical values and standards as it will help people become more aware - when you start improving one thing it will begin to have a positive impact on other aspects around it.
Eric Benson 2008
Best practices to design sustainability :
In the beginning =
- is it the best method to communicate the message
- what is the impact of making this piece
- how can we lessen the impact if we print the piece - in relation to materials (inks paper recycled)
Initial discussion=
- respect and care for the community
- improve quality of life
- conserve earths vitality and diversity - process, materials (biodegradable / plastics - impacts?)
- minimise the depletion of nonrenewable resources
- change personal attitudes and practices to keep with the planet’s carrying capacity
Conscious design decisions=
- design for re-use / longevity
- design cyclically, not linearly
- choose recycled / nontoxic materials
- minimise waste
- minimise ink coverage
- choose vendors that use renewable energy and employ socially equitable and environmentally friendly business practices
- educate consumers about the lifecycle issues through messaging / marketing - using your influence to inform people about the issues out there
- encourage others to design sustainably
Q How practical and achievable do you think this is?
Some organisations :
Creative concern, Manchester
Foot Print, Leeds
Cast Iron Design, USA
Re-Nourish
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