Wednesday 17 January 2018

STREET FEAST BRIEF

The Brief -
Come up with a campaign to launch the 2018 summer season for our street food markets. Our four sites are spread across the capital and all have their own personalities and audiences - the big challenge is to lauch a campaign that promotes all markets, while ensuring people know that they are all operated by the Street Feast brand. I have chose to do this brief over a month period



After looking at the brief I knew I had a lot of research to do so I started off by looking at their website, instagram and their promo video. Shown in the images below:



The focus on the street food culture/ environment lead to the idea to create a fly poster campaign as we felt this medium was appropriate as it would allow lots of people to be informed fairly easily, providing the opportunity to increase footfall easily. 

Street Feast was launched in 2012 and has transformed derelict and disused spaces into unique eating and drinking venues. They bring street food, booze and vibes to people around London. Street Feast has taken over locations across the capital including Canada Water, Dalston, Lewisham, Battersea and Bermondsey, from car parks to old markets and rooftops to office blocks. 

4 markets which all have their own identity and atmosphere which is tailored to their location
- Dinerama 
- Hawker House
- Model Market
- Giant Robot

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