Instagram as a platform has really helped businesses like Charlotte Tilbury grow and have the success that everyone now sees today. This is due to the number of millennials and the younger audiences who have these smartphones and scroll on Instagram all day.
I even admit that I have caught myself scrolling on Instagram for over 45 mins at a time showing that it is a huge platform and I don't know a single one of my friends who doesn't have it.
Places like CT have capitalised on this and used it to enhance their business in the best way, I believe that if Brittany markets her business like Charlotte Tilbury then she is onto a winner.
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