DALTON MAAG: TYPE DESIGN

Type Design - A process

International Typeface Designers 

- Workshops to get some basic design perimeters and understand what the client wants 

- Talk about existing brand - positives and negatives —> info gathering a gallery of images that refer to core values of organisation and they pic which 10 pics best represents the brand. There is a typographic association on the back of each image to help them get a bridge between and understand what they do next.

After the workshop they refer back to the brief, discuss and start sketching then digitising the organisation stage. The next step is then to digitise, to do this they draw in postscript where you describe outline of letter. The final delivery is worked in TrueType font which is very useful for screen based types.

aehinoptv - this is the set of characters they use to show the client the font, they use this because it shows the full range of all the different ups, downs and diagonal aspects in the alphabet. 

At this stage it is shown in the normal weight - then once approved by the client they look into the different weights. They then do any last things that is asked of them to do, then create the full alphabet. Once designing is done they look at spacing then kerning. 

Then they look at hinting to make the pixels on the screen look clean and generates a very good result. They then delver a final results in Desktop, Web and App

Basic principles of drawing letters -

We were then set the task to fill in the missing letters guessing what the typeface would look like - baring in mind we only had a few letters to go by. Because of this I looked carefully at the kerning and all the characteristics of the typeface to then allow me to have a go at what I thought it would look like. As shown in the pictures below.