DESIGN FOR SCREEN SB2 BRIEF

STUDIO BRIEF 2

Some sort of digital user face 

Need to write a brief, identify client, problem, target audience, themes for project. This could include :

- website

- app

- streaming service

- in car interface 

Things to consider :

- what kind of digital experience ppl engage with that fulfil their needs

- must be global scale  

- what the user expects to be doing

- consider the reach of the application

- variety of mixed media

- focus on experience factors of the user

Must identify a problem and produce a response to solve that problem. 

Examples:

BMW car key app: user experience

- go to car

- use phone  

- unlock phone 

- use fingerprint or code to open phone 

- close existing apps 

- find app 

- tap icon 

- tap to unlock 

- side and physically open car 

Compared with taping a button on your car key, has not really solved the issue. This is showing that there is no need to overcomplicate the task. 

All about User Experience 

Screen based : Computers, TV, Mobile Phones, Sat Navs, HUD’s, Projections

THINK ABOUT A PROBLEM THAT YOU CAN SOLVE THROUGH SCREEN BASED DESIGN

Areas to explore :

- Website for someone that needs one

- An app for a problem that is occurring