WRITING A BRIEF

Study task was to write a brief for our project so that it is clear in our heads and easy to go forward from this point : 

OUGD504

Studio Brief 1 – Design for print

Author

Leah Ratcliffe

Brief title / working title

'For Your Mind Only' ? – as it is to do with a personal designers mind and trip

Short description of publication (purpose)

As a designer I like to collect the most random things, most people would call it ‘crap’ but I think its ‘useful crap’ that helps to influence my work. I want to create a publication where there is space to put this ‘useful crap’ that can be collected around Barcelona.

Target reader / audience (include reasons)

Designers who like to travel and like to use travel to influence their work.

Genre

Travel lifestyle

Competition

BRAND GUIDE: SINGAPORE EDITION BY FOREIGN POLICY

Positioning (USP, bookshop section, other points of sale)

USP = not that many guide books for designers out there which they can make personal to them and their trip

Price point

£7.99

Mandatory requirements