ONLY - MATTHEW TWEDDLE

Only is an award winning branding agency helping organisations to use design and grow, based in Manchester. They work with people both nationally and internationally. Work with a lot of non profit, entertainment and education such as :

- Sony

- Goldsmiths

- Design council 

- Festivals

Design for screen – shouldn’t be seen as a limiting fact, see it as a different media for your ideas. It is constantly evolving, fast passed and there are endless opportunities in design for screen. Technology will constantly change how we design so you must embrace the technology and the changes that come with that.

Design Process – 

1. Research - look at competitors, understand the target audience, personas (who the ppl using it are and what they want from the project), come up with 5/6 principles that sit alongside the brief
2. Wireframing - collaborative part of the project, get everyones ideas down, basic way to map out fundamentality of your project, test assumptions, and client buy in so they can see what they will be getting before the end product
3. Design - take the sketches and ideas and start designing
4. Front end 

Case Study – 

Goldsmiths University 

- Wireframes useful for understanding how the site will work

- needed to promote other courses and attract international students as art course was very oversubscribe

- needed to access content quickly

Printworks

- consider how you can bring branding to life of screen 

- print work never got turned off when in use resulting in a constantly evolving typeface to be used across all branding 

Lost Village

- abandoned territory lost in time, informed all branding 

- bespoke typeface based on symbols informed by past times 

- not a traditional website, very informed by the event itself 

Bring me the Horizon

- got 2 weeks to create something online to promote there new album

- created a timeline of content as band wouldn't update the site, bring together all aspects of social media 

- determined by location 

Q&A

-work on 2 large projects and 2 smaller projects at a time 

- tend not to pitch, companies tend to come to them 

- Design at:

– 1800 pixels

– 1300 pixels 

– 768 pixels

– 320/640 pixels 

- Invision- used for prototypes 

- research and wire framing are very important 

- check on developers regularly, design is handed over and developers produce/code