Evaluation

Throughout this brief communication with the client has been crucial in order to gather the best outcome. This live brief key aims were met due to constant reference back to the brief and client. The work is shown in the best way possible whilst maintain a minimalist style to appeal to a wider audience.

Despite the issue at the beginning regarding no adaptations to the logo, a visually pleasing outcome was produced that achieves what was set out. This was a good learning curve and preparation for future clients and design work that must be adaptable.

One aspect that proved difficult was the lack of information regarding the name of the exhibition and any background in relation to it. Creating issues that could not have been avoided. The lack of information caused lack of research, however with constant communication and feedback regarding the designs the best outcome was produced that is correct for the client and audience.

A focal point in the research, which aided the design, was the reading order of the page, the reading order of both the poster and the flyer is simple and flows naturally.