My crit was helpful considering I had just started the brief the day before.
At the start of the crit I explained a bit about the client and company and what vibe I was going for. I explained that it is fir larger breasted ladies who want a sexier bra. The idea of having the BRIT in a bolder font maybe on top of the handwritten 'intimates' font represents the more top heavy ladies.
The logo designs were received well:
- very on trend of what is out there at the moment
- top heavy is seen in a elegant way
- could try look into more bespoke things
- could interlace the two together to create a more intimate feel and represent the brand well
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